Table of Contents

PART ONE: BUSINESS PLANS 1
Business Plan #1: Auto Body Shop 2
Request for Financing 2
Description of Business 2
Location of Business 3
Licenses and Permits 3
Management 3
Personnel 3
The Market 4
Competition 4
Three-Year Projection 5
Executive Summary 5
Financial Projections 6
Business Plan #2: Backing Athletes On Tour 8
Letter requesting sponsorship 8
Estimated Expenses for Satellite Tour 9
Business Plan #3: Medical Business Loan Request 10
Loan Request Summary 10
Management Summary 10
Business Summary 11
Industry Summary 11
Market Summary 11
Business Plan #4: Brew Pub 12
Executive Summary 13
General Business Summary 13
Market Overview 13
Introduction to the Industry 15
Success Rates 17
Index of Competitors 18
The Business Plan 19
Business Product Line 20
Marketing 21
Service 22
Target Audience 23
Organization and Staffing 24
Architectural Design 25
Business Plan #5: Counseling Services Business 26
Solicitation and Bid for a Government Contract: Ability to provide required services 26
Business Plan #6: Construction Loan Request 30
Business Summary 31
Resume of the General Contractor 32
Detailed Specifications for Phase One 34
Detailed Specifications for Phase Two 36
Projection of overhead expenses and profits 37
Business Plan #7: Electrical Business Loan Request 40
Business Plan 40
Initial Requirements for First-Year Operations 42
Balance Sheet 43
Business Plan #8: Medical Supply Company 44
Executive Summary 44
Business Plan #9: Franchise application for a convenience store 46
Letter of Introduction 46
Business Plan 47
Priorities 47
Customer Relations 48
Store Staffing and Scheduling 49
Store Budget 50
Personal Statement of Income and Expenses 50
Conclusion 50
Who am I? 50
Map of the Area 50
Store Budget 51
Sales 51
Gross Profit Percent and Dollars 51
Payroll and Payroll Items 51
Inventory Variation 52
Financing Sought 52
Application and Expected Effect on Business Loan 52
Financial Projections 53
Loan Repayment 53
Business Plan #10: Hair Salon, Request for Financing 54
Salon Size and Type 54
Salon Pricing Structure 54
Three-Year Projections 54
Employee Pay/Benefit Package 55
The State of the Industry 55
Demographics 55
Staff Training 56
Management 56
Advertising and Grand Opening 56
Owner Profile 57
Summary 57
Appendix A: Financial Projections 58
Business Plan #11: Insurance Group Plan 60
Industry Overview and Analysis 60
U.S. Health Insurance Industry 61
Insurance Provider Market 61
Figure 1: Insurance Group Management 62
Figure 2: Distribution of Groups by Legal Form of Organization 62
PIP Regulations 63
Trends 63
Insurance Demand 66
Competitive Insurance Analysis 66
Background, Goals and Objectives 67
Strategy 67
Target Markets 72
Development 74
Operations 76
Administrative Service Agreements 81

Management 81
Business and Analysis -- Key Success Factors 83
Business Plan #12: Insurance Company, Investor Overview 86
The National Market 86
Products and Services 86
Customers 87
Economics 88
People 88
Strategic Objectives - Insurance Management Services 88
Status of Company Operations 90
Company Needs 90
Business Plan #13: Janitorial Supply Business 92
Licenses and Permits 92
Executive Summary 93
Management 94
Personnel 94
Market 94
Competition 95
Major Suppliers 95
List of Business Assets 96
Five-Year Projections 97
Business Plan #14: Loan Request, Manufacturing Company 99
Executive Summary 100
Summary of Asset Sale 102
Cash Flow of Asset Sale 102
Overview of Request for Financing 103
Detailed Loan Request 104
Loans Before and After Sale of TMV Assets 105
Company History 106
Product Information 107
Summary of the Production Process 108
Schedule of Manpower 108
Schedule of Manpower by Plant Location 109
Analysis of the Competition 109
General Comments 110
Management Experience: Officers 110
Senior Managers 111
Financial Information: Historically Strong Profitability 112
Profit and Loss 113
Project Income Statement/Cash Flows 113
Business Plan #15: Trucking Company Start-up 115
Executive Summary 116
Start-up Expenses 117
Business Plan #16: Used Car Warranty Business 118
Business Plan #17: Wholesale Company, Home-Based 120
Ownership and Business Concept 120
Management and Strategic Overview 120
Business Description 121
Marketing Plan 122
Strengths 122
Weaknesses 122
Mail Order Program 122
Party Plan 123
Sub-Wholesaling 124

PART TWO: MARKETING TOOLS 125
Art Gallery Press Release 126
Home and Commercial Cleaning Service 127
Personnel Placement Service 128
Racing Sponsorship Business 129
Consulting Business: Letter of Introduction and Business Resume 130
Contract for a Recording Studio/Promotions Company 132
Health Care Marketing Overview 133
Group Home Plan: Letter of Introduction and Business Resume 134
Independent Subcontractor Agreement 136
Customer “Thank You” Letter 138
Customer Follow-up Letter 139
Customer Letter: Welcome to New Customers 140
Letter Introducing A Service 141
Letter of Intent and Investment Agreement 142
Services Agreement 143
Letter of Introduction to Customers from a steel company 144
Letter of Introduction to Customers from a family-owned masonry business 145
Customer Mailing for an Electrical Business, Letter and Business Resume 146
Customer Mailing for a Mobile Home Repair Business 148
Customer Mailing for a Pressure Washing Business, Letter and Business Resume 150
Marketing Strategy for Outsourcing Sales and Marketing 152

PART THREE: KEY FINANCIAL STATEMENTS 155
Financial Projections Phillip’s Auto Repair 156
Five-Year Projections, Whitaker Janitorial Supply Company 157
Balance Sheet, XYZ Company 158
Statement of Income, XYZ Company 159
General and Administrative Expenses, XYZ Company 160
Detailed Statement of Depreciable Items, XYZ Company 160
Statement of Cash Flows, XYZ Company 161
Sample Balance Sheet 162
Sample Business Loan Request 162
Statement of Operations for a Failing Business 163

PART FOUR: VALUING AND SELLING A BUSINESS 165
Valuing a Business, Example #1 166
Valuing a Business, Example #2 172
Selling a Business, Example #1 175
Selling a Business, Example #2 176
Selling a Business, Example #3 177